“BLI allows our members to experience first-hand the entire beef production chain, and better understand how their quality Angus cattle contribute to the industry as a whole,” says Robin Ruff, director of events, activities and education.

Funded through the Angus Foundation, BLI is designed for association members 25-45 years old to provide insight into the beef industry, while enhancing their knowledge of the association and strengthening leadership skills.

“This opportunity really helped me recalibrate my focus on the beef industry, and look at it from a more holistic manner,” says Rhonda Wulf, a 2013 BLI participant from Morris, Minnesota. “I would encourage others to apply, just for that chance to see the industry on a broader level, to get out of their comfort zone, broaden their mind and to go back to work with a new energy.”

During the three-day event, BLI participants are able to tour a beef harvesting and packing facility, retailer, fabricator, feedlots and other industry segments, including the association. The association provides transportation, lodging, meals and materials during the event. Attendees will be responsible for round-trip transportation between their home and either Kansas City or Saint Joseph, Missouri.

To apply, click here or contact the association at (816) 383-5100. Applications are due March 1. 

—From American Angus Association news release