Expo attendees were encouraged to participate in the checkoff funded fall tailgating beef promotion by visiting the meat department of their local RWM to pick up fall tailgating beef recipes and visit the website to enter to win the $250 grocery giveaway

RWM and Pennsylvania Beef Council staff members were on site offering easy ways to incorporate lean beef into the daily diet. Lean beef meals provide nutrients such as protein, iron, B-vitamins and essential amino acids to maximize performance and recovery for athletes to be at the top of their game.

In addition, research shows that daily lean beef consumption can be part of a diet that promotes heart health. Beef in an Optimal Lean Diet (BOLD), a study published in the American Journal of Clinical Nutrition, shows that beef can play a beneficial role in a diet that improves cholesterol levels. 

—From Cattlemen's Beef Board news release

PHOTO
Visitors enjoyed samples of lean beef during the World Half Marathon Festival in Bethlehem, Pennsylvania. Photo courtesy of Cattlemen's Beef Board.