The website serves as an easy-to-use sales resource and informational tool for retail and foodservice operators, according to the company, as well as a useful source of information for consumers.

"This new site explains our natural approach to producing consistently superior beef, shares delicious consumer recipes and provides our customers with a valuable resource to make their business stronger,” says John Punis, director of Natural beef brands.

In a recent study, Colorado State University evaluated CRF Natural Beef against conventional beef to quantify the difference in performance in areas including tenderness, cutting yields, product conformation and cook yield. The new website explains the results and provides additional information for customers. 

—From JBS news release