Before joining the CHB LLC team, Brooks gained industry experience while working for Cargill Animal Nutrition in Sioux City, Iowa. For the past five years, he has honed his craft as a promotion and education coordinator for the Texas Beef Council.
In that position, he developed industry partnerships with manufacturers, processors, purveyors, retail chains, restaurants and producers, including some of the leading retail supermarkets and food service distributors in the region.
Through retail and foodservice promotions and educational seminars, Brooks worked to promote beef and educate merchandisers, buyers and consumers about the preparation and positioning of beef, its palatability qualities and nutritional value.
His primary function will be the development of consumer marketing and co-branding efforts with CHB LLC end users to achieve the company objectives of sales, growth, profits, visibility and positioning in both domestic and international markets.
Brooks and his wife, Leanne, live on a ranch near Elmendorf, Texas. 
—From Hereford Beef news release
