“Farmers and ranchers are telling their own stories and leading the dialogue on some of the hottest topics about food."

Research shows consumers welcome the opportunity to talk to “real” farmers and ranchers and turn the conversation from one that is often strained to one that is constructive, where all viewpoints are welcome.

“It is critical that farmers and ranchers start reaching more influencers and consumers in bigger and unexpected ways,” said Forrest Roberts, CEO of the National Cattleman’s Beef Association.

“USFRA can help these voices reach into the hearts and minds of Americans.”

USFRA debuted in September 2011 with a four-city simulcast panel discussion about food production, called The Food Dialogues Town Hall. More than 4,000 people participated in the discussion either online or in person.

In addition, USFRA partnered with Discovery Communications to produce four video vignettes featuring farmers, ranchers and consumers discussing how food is produced. The videos aired on Discovery’s network of channels including Discovery, Animal Planet and TLC.

Click here to view The Food Dialogues and Food Discovery videos.

More than 2,000 farmers and ranchers have joined the Farmer and Rancher Mobilization (a.k.a. F.A.R.M.) Team – USFRA’s effort to get farmers and ranchers involved in the conversation that is taking place about food production.

Beginning this summer, USFRA will continue its national food dialogues with events in California and New York that include key media figures and influencers.  

—From U.S. Farmers & Ranchers Alliance news release