“The majority of beef sales in the U.S. depend on the commitment and dedication of supermarkets of all sizes,” says Margie Hande, cow-calf operator in Amidon, North Dakota, and chair of the checkoff’s Joint Retail Committee.

“For the fifth year, we are able to say thank you to retailers that are blazing new trails in the meat case and making beef more accessible to their consumers, both through checkoff-funded programs and their own innovative marketing and merchandising efforts.”

—Beef Board news