Sustainability seems to be the word of the decade lately, especially in the agriculture industry. Everywhere we look, there is some activity, product, project, etc., pinned together with “sustainability.”

Four national dairy leaders were featured at the Global Dairy Summit, held by the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) on the expo grounds. The panel presentation covered the topics of global dairy product prospects, domestic dairy production and manufacturing trends, consumer dairy product purchasing patterns, and the future of dairy ingredients.

Although there are many skills and tasks required to successfully get beef cattle to market, special attention must be paid to the days just prior to slaughter.

Instead of focusing on strengthening consumer trust, emphasis should be placed on consumer education in agricultural production practices.

When the kids were little and we needed a babysitter to go on a date, it took effort. After we finally found a night that worked for someone to come, inevitably something happened. An irrigation ditch flooded. We got snowed in. The kids got sick. The dog got hurt. Usually, though, the cows got out.

While lawmakers on Capitol Hill continue to debate several points of a potential 2024 Farm Bill, the general public shows a severe lack of familiarity with the proposed omnibus legislation, according to the June 2024 Consumer Food Insights report.

One of the biggest challenges facing modern society is accurately understanding agriculture and its role in our everyday lives. In an era of information being readily available, it is amazing how quickly that information can be misinterpreted or misunderstood.

As a beef producer, sustainability is defined as your continued ability to live comfortably, to maintain a way of life that you have chosen for yourself and to ensure that you can pass that way of life on to your children and your children’s children.