Do you remember what your grandma used to serve for Sunday dinner? “Together, We Bring More” is based on the emotional connection that we have with life’s milestones – and how beef can transform our experiences, big or small, into meaningful moments.

Key highlights from the 2022 National Beef Quality Audit (NBQA) indicate producers are working to meet the demand for quality and efficiency while maintaining the need to keep safety a top priority.

If passed, the DIRECT Act would allow for beef, pork and poultry producers to sell their products through e-commerce across state lines – without the current regulation of going through a USDA-inspected facility. Instead, the act would only require producers to follow state inspection programs.

Every month has days to observe and celebrate. Obviously, some are more universal and carry a lot of hype like Halloween and New Year’s. But have you ever heard of the lesser-known ones like National Donut Day or World Chocolate Day?

At a time when the agriculture industry is under unprecedented pressure to prove its sustainability bona fides, the livestock genetic sector is in prime position to be among the biggest drivers in providing more sustainable food sources for consumers.

A recent study from the University of Idaho shows a strong correlation between beef consumption during the first year of life and improved cognitive function among 3- to 5-year-old children.

Since we’ve been managing cattle for meat and profitability, the industry constantly searches for new and different tools that can help us accomplish three primary objectives – improve reproduction, health and growth – the primary drivers of improved profitability.