McDonald’s released the ad campaign – called “Your Questions, Our Food”  – to dispel certain myths and urban legends about burgers, fries and shakes. Questions are answered on Facebook and Twitter. 

Bob Langert, McDonald’s vice president of sustainability, noted last February during his speech at the NCBA trade show, how often he has to answer rather absurd questions, especially about beef sold from the golden arches. One routine question: What do you really put in your hamburgers?

These messages tackle those kinds of distorted questions - including ingredients to its mainstay products. One of the common queries the company is asked is about lean finely textured beef, which the company dropped in 2011 before the product stirred up a controversy in 2012. The YouTube questions, which feature Grant Imahara, former co-host of Mythbusters, go into LFTB (routinely called “pink slime” by the host) the use of antibiotics, and what goes into a Chicken McNugget.

One key portion includes a visit to a Cargill beef production plant. The campaign is commendable for its direct dialogue and efforts toward transparency. 

There are no videos, however, to explain the old McDonald’s mascot Grimace.