As we near the feedlot fall run and cow-calf producers market their calves at the highest prices received to date, every additional pound of gain has greater profit potential.

Adding value to cattle may seem like a no-brainer. However, when conversations begin about entering value-added or verification programs, the process can seem daunting, especially to producers who may be less familiar with these programs or under the impression they will need to completely revise their management protocols.

Few times in history has the cattle industry offered more opportunity for profit to conscientious producers than right now. That was the primary message of CattleFax CEO Randy Blach’s executive summary at CattleFax’s Industry Outlook Seminar on Feb. 2. 

Researchers suggest utilizing growth-promoting implant technologies for cattle marketed live and taking advantage of branded programs like NHTC that may benefit grid-based marketing schemes.