In seven years, organic matter content in Matthews’ fields has gained a point and a half, and the curve is getting steeper now. “So it’s not taking us decades to make that organic matter change,” he says. “It can happen faster than people think. I mean, we’re farming in a desert, after all … but we’ve changed the soil. And you can change the soil, even in a desert.”

At Carter Cattle Company LLC in Pintlala, Alabama, every decision is made with the future in mind. The Carter operation was named the National Environmental Stewardship Award Program (ESAP) winner in 2022.