Jennifer Redd Westfall is owner and operator of Redd Ranches based in Colorado. The family runs a Red Angus-based seedstock operation that also incorporates Angus, Simmental and Gelbvieh genetics. Jennifer oversees the registered herd and is actively involved in the day-to-day ranch management.

Bred for performance, easy fleshing and superior udders with a moderate frame, Woodhill Farms produces Angus cattle that are profitable from birth to the rail.

It’s no secret black-hided cattle have topped the market in price for many years. While there are no exact answers, it is an interesting topic to discuss.

“There’s one commonality with every cattleman I’ve talked to – they are all seeking higher productivity because they know it’s essential for profitability,” says rancher Deb Brown, who is president of the Irish Black Cattle Association. Deb Brown and Larry Licking founded Long Pines Land and Livestock in the far northwest corner of South Dakota, along the Montana border and only a few miles from North Dakota. Deb’s son, Sterling, is an active part of Long Pines, taking on more of the day-to-day management.