Efficient. Sustainable. Profitable. Productive. Economical. They feel like buzzwords, yet they’ve maintained their lofty position in the cattle industry zeitgeist for long enough now that it’s impossible to shy away from the inevitability – and even merit – of defining and reaching for such ideals.

The usual suspects (expected progeny differences [EPDs], genomic testing, heterosis) were covered, as were some issues (beef-on-dairy, methane emissions, cardiac health) that may have been a bit more of a surprise to the uninitiated at an event ostensibly dedicated to beef cattle genetics.