In this episode, Paul visits with Dave Nichols, an emeritus professor at Kansas State University about his experiences as a livestock judge and educator, discussing opportunities to bridge the gap between agriculture and consumers. David also visits with K-State ag economist Ted Schroeder about the changing elements in the cattle markets, and the potential pitfalls of mandating cash cattle markets. David, Paul and Carrie also share a preview of the November issue, and share what they're grateful for this Thanksgiving season.

Today, more than ever before, consumers care about where their food comes from. They want to know about its environmental impact. They worry about whether livestock animals are treated humanely. They want to know if their food is nutritious and safe to eat. And they will change their eating – and purchasing – habits based on all those factors.