Items Tagged with 'consumer behavior'
ARTICLES
Meeting the public where they are in their understanding
A willingness to meet the public where they are when it comes to understanding livestock production can go a long way toward developing trust in the industry and the food this industry provides.
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The challenge of marketing ‘sustainable’ beef
Sustainability often means different things at different points of the supply chain. Technology now exists that allows producers to meet consumers’ sustainability expectations while keeping ranches and feedlots economically and environmentally viable.
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GWP* does right by methane, now we need to do right by GWP*
We’ve come up with reliable ways to measure methane emissions and its impact on global temperatures. It’s imperative to show producers exactly what impact their methane reduction is having on the climate.
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CattleFax: Tighter cattle supplies heading into 2024
Continuing herd liquidation, tight fed cattle supplies and low heifer retention will create a shift in the markets toward the end of 2024.
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