In this episode of the Progressive Dairy Podcast, host Jenn Coyne visits with Josh Mendenhall, founder and chief brand officer of Spylt. The product is a dairy-based chocolate energy drink that is shelf-stable, high in protein, low in sugar and lactose-free. Mendenhall worked with several dairy partners, including Dairy Farmers of America, to create this product and was recognized as the 2022 New York MilkLaunch Champion, which is an accelerator for driving dairy-based product consumption to Gen Z.
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Season 5, Episode 23
Here is a breakdown of the episode:
- Talk about Spylt and how the idea of such a product came to be. [~1:28]
- Why is this concept of a dairy caffeinated drink important to you? [~3:36]
- How did your upbringing and connection to the dairy industry guide you in developing this product? [~5:01]
- Tell us about how the Dairy Farmers of America accelerator program, the New York MilkLaunch Campaign and your own ambassador program have been pivotal in launching Spylt. [~7:29]
- What is most exciting about each of these programs in how they’ve helped you achieve your goals? [~14:27]
- How do you plan to use the funds received from the MilkLaunch Campaign? [~16:03]
- Why did you choose the target audience as Gen Z? [~18:17]
- What’s next for you and your brand? [~19:52]
- Rapid-fire questions [~22:06]
Contact Josh Mendenhall:
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